Volue spelled out, with a nine-faceted circle as the ‘O’, is our primary logo. The O subtly conceptualizes the essence of our products; the way we use enormous amounts of data to reveal the big picture to our customers. This typographic approach makes for a strong, clean logo inheriting the essence of Volue in it’s simplest form, right at the core – integrated in the company name itself.
The logo is available with and without a claim.
Use: The logo with claim is intended for primary brand presence, while the word mark alone is used on applications such as websites, co-branding, small surfaces (giveaways, pens) or when the claim would be redundant, in order to ensure clarity and flexibility.
The claim is firmly attached to the logo and may only be separated from the logo on business cards.
We should always ensure enough clear space around the logo, for it to stand clear as a strong mark. The minimum clear space is equivalent to the size of the O in the logo. No other items should be placed within the clear space shown below.
We‘ve defined a secondary version of our logo for use in small spaces, e.g. in social media.
The O is extracted from the logo, and used as a standalone symbol.
The logo symbol should only be used in cases where the primary logo is not suitable. The logo symbol is not an optional substitute for the primary logo, nor should it ever be used as a graphic or decorative element.
As a general rule the logo should be placed in the corner – preferably the upper left corner, but can also be placed in the upper right or one of the bottom corners if that is more appropriate.
The minimum size defined for the logo is 15 mm width. Applying smaller sizes than this will highly reduce the appearance and perception of the logo, so this is to be avoided.
The size of the logo should always be considered to each individual cause, and size of the format it appears in. A rule of thumb is that a centered, standalone logo should be 50% of the width of the format.
When the logo is used as a signature in communication, a general rule should be that the logo should be between 5–10% of the width of the format, depending on the purpose and balance in the communication.
For example; our product sheet templates are designed in A4 format, with the logo as a signature in the upper left corner in a width of 16,25 mm. This equalizes to about 7,5% of the width of a A4-sized document.
The margin should equalize to between 5%–10% the width of the shortest edge of the format. The size of the margin should be considered to each individual case, depending on size, content and context.
Standalone logo should be 50% of the width of the format.
The logo is our signature and the most important identity asset. It is therefore important that we use this correctly in every instance. The logo should always be used in 1:1 proportion, and in our defined logo colours.
Here are some examples of incorrect use of the logo, which we should avoid doing.
Do not place logo on busy images, nor images with hight contrast between light and dark details disturbing the visibility of the logo.
Do not place logo in a box or frame of any type – neither on an image, nor on top of a coloured background.
Do not place a dark logo on a dark image background. The contrast between the logo and the image is too low.
Do not place a light logo on a light image background. The contrast between the logo and the image is too low.
Do not place a dark logo on a dark-coloured background. The contrast between the logo and the background is too low.
Do not place a light logo on a light-coloured background. The contrast between the logo and the background is too low.
Do not use the in colours from the secondary palette. We should always use our defined logo colours.
Do not use white and light green colours in combination as they do not validate to the need of contrast. When working with light green colour, we should use dark colour for the logo and other text.
Do not add multiple colours, or alter the colour scheme of the logo.
Do not skew or transform the logo out of proportion.
Do not rotate the O in the logo. The O should never be rotated, and always have it's spike pointing upwards, with a flat base.
Do not make new, custom O's with an alien-number of sides, like six or eight. Our faceted O's ranges from seven to thirteen sides, only in odd numbers of sides to have a spike at the top and a flat base at the bottom.
Do not add drop shadow or any other special effects to the logo.
Do not rotate the logo.
Do not outline the logo.
Do not add illustrative elements to the logo, or other gimmicks and effects of any sort.