Typography
Roboto
We use Roboto as its primary corporate typeface. Roboto is a modern, highly legible sans-serif font designed for digital and technical environments. Its open shapes, balanced proportions and neutral character make it especially suitable for complex information, data-driven content and international communication.
Typeface Usage & Hierarchy
A clear typographic hierarchy ensures structured communication and easy orientation.
Headlines — Roboto Bold, capital letters
Uppercase headlines may be used for very short headlines consisting of one or two words.Use uppercase headlines to:
• Create strong visual emphasis
• Mark sections or categories
• Highlight key statements
Headlines — Roboto Bold
Roboto Bold is used for headlines and key messages. It creates visual emphasis, guides the reader through the content and
establishes a strong, confident presence.
Use headlines to:
• Structure content clearly
• Highlight main messages
• Create a clear entry point on each page or slide
Body Text — Roboto Regular
Roboto Regular is used for all body text and longer copy. It ensures high readability, even with dense or technical information.
Use body text for:
• Explanatory content
• Descriptions and supporting information
• Longer paragraphs and data-related text
Sources Text –Roboto Medium Italic
Roboto Italic is only used for sources.
Sizes
Headline
Exact sizes are individual to each type of application, relative to its format and message, but in general main headings should be set in a large size with a good amount of space around. Line spacing should be approximately 1.2x as large as the size of the text.
When possible, headings should preferably be three times as large as the body copy, but this of course has to be tailored to each individual case.
Body
The size is dependent on format but 9pt type on 12pt leading or 14pt on 18pt are examples of good line spacing for printed matter. For larger formats to be read from a distance, body copy should be scaled up in size to ensure good legibility.
Body copy should have generous line spacing, and this is especially important on digital surfaces, where typography is often more fluid. A rule of thumb is that line spacing should be approximately 1.3x as large as the size of the text.
Fallback font
Arial
Preferably, our brand font Roboto should be used in all communication, but in some cases this is not possible. When our brand fonts aren‘t available, we have defined Arial as a fallback font. Arial is a system font and should accompany most of today‘s operating systems.
Access
Please contact Natasha Adams for questions regarding access or licensing of fonts.