Volue Brand Images Package
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Updated
Photography
Our brand images reflect the essence of Volue: a positive, sustainable future shaped by nature, innovation, and energy. Every image should be visually striking, reinforcing our Nordic identity with a clean, blueish aesthetic. While no single image can tell our entire story, all images should align with our brand’s vision and values.
Brand Images
Our brand images are structured into three key categories, each showcasing a distinct aspect of the Volue identity. These categories—People, Nature, and Energy—reflect our commitment to a sustainable, forward-thinking future. Additionally, we prioritise capturing authentic moments with people in natural settings, emphasizing the real-world impact of our work and vision.
People outdoors, smiling and enjoying fresh air, with softly blurred wind turbines in the background.
A breathtaking bird’s-eye view of nature, capturing its vastness and beauty.
A dam seen from a bird’s-eye view, highlighting engineering and sustainability.
The following guidelines should be used to ensure a common style across all our brand images.
Visual style:
- Natural colors with a Nordic, blueish tone
- Clear contrast and high-quality compositions
- Clean, minimalistic, and majestic framing
- Images taken in daylight with a clear blue sky to reinforce positivity
- Preferably featuring people in natural environments, engaged in real activities rather than posed settings
Quality:
- High photographic quality with a consistent aesthetic
- Relevance to context and communication goals
- A singular, focused message in each image
1. People
People are at the heart of Volue. Our images should showcase real, engaged individuals in their professional environments, highlighting collaboration, expertise, and innovation. Authenticity is key—capturing genuine moments of problem-solving, teamwork, and interaction with technology. These images emphasise the human element behind our solutions and the impact we create.
People outdoors, smiling and enjoying fresh air, with softly blurred wind turbines in the background.
A person at an event, smiling naturally, conveying a positive and engaging atmosphere.
A focused individual working on a laptop, immersed in their task.
A joyful moment of a child running through a field, with wind turbines subtly in the background.
Colleagues engaged in discussion at an event, captured in a close-up perspective.
Employees outside, actively conversing about a project, with a scenic water backdrop.
A gathering of people at an outdoor event, engaged in conversation, fostering connection.
A woman deeply focused on work, with two screens in front of her, emphasising concentration and efficiency.
2. Nature
Nature is integral to our brand identity. Our imagery should highlight vast Nordic landscapes, pristine environments, and the power of natural elements. These images should communicate sustainability, balance, and a sense of possibility. Featuring water, forests, and mountains under a bright blue sky will reinforce our deep connection to the environment and our commitment to a greener future.
A breathtaking bird’s-eye view of nature, capturing its vastness and beauty.
A calming image of a forest and lake, evoking serenity and balance.
A close-up of vibrant green leaves on a tree, illuminated by natural light.
A majestic view of a waterfall, emphasizing nature’s raw power.
A cozy cabin seen from a distance, bathed in beautiful blue-sky lighting.
A frozen forest viewed from above, showcasing the stark beauty of winter.
City buildings with softly blurred green leaves in the foreground, blending urban and natural elements.
A dramatic storm cloud with lightning striking a vast open field.
3. Energy
Energy represents transformation and progress. Our images should depict the seamless integration of technology and nature—clean energy infrastructure, smart grids, and sustainable power solutions. Instead of static technical shots, we focus on energy in action: wind turbines against the sky, hydroelectric plants in majestic surroundings, and digital interfaces in real-world applications. These images should radiate optimism and a future-forward mindset.
A dam seen from a bird’s-eye view, highlighting engineering and sustainability.
A dam in winter, with a striking blue sky creating a crisp, clean atmosphere.
A horizontal view of offshore wind turbines, captured in daylight.
A car driving alongside a dam, viewed from above, merging infrastructure with movement.
A close-up of solar panels with softly blurred green leaves in the foreground, symbolizing renewable energy.
Wind turbines on green fields, seen from above, reinforcing the vision of clean energy.
A power grid captured in the winter landscape, conveying resilience and efficiency.
A power grid seen from a bird’s-eye view on a bright, sunny day, integrating technology and nature.
Portraits
Portraits of the employees should appear natural, yet professional.
They should be photographed in natural light, with the person in focus, and the background blurred. The images should be in full color, with clear, natural tones.
The person should be standing and in natural posture, and be happy, without smiling too much. They should wear formal attire, but not too formal – what they like to wear to work when they want to feel nice.
When photographing, the person should be placed approximately centered in frame, and and have the photo taken from the hips and up. Make sure it is enough space around the person so that the picture can be cropped in different formats as might be needed later on.
A person with a natural background, harmonizing with the surroundings.
A positive individual with a softly blurred cityscape behind them.
A naturally posed person with green nature elements in the background.
A smiling person with a serene forest backdrop.
Incorrect use
Imagery is an important asset for our identity, and it is important that we use images properly. All images should align with our brand.
Here are some examples showing images we need to avoid using.
Do not use collages of photos nor visual graphics. They are unrealistic and messy – and a cliche for communicating finance- and tech-related themes, with total lack of character and brand personality.
Avoid using generic computer-made images of any element. They are unrealistic and messy – and a cliche for communicating finance- and tech-related themes, with total lack of character and brand personality.
Do not try to artify images using long exposure or other techniques. Our brand images should be natural and authentic.
Do not overlay images on top of each other, nor make messy collages without a clear focus point.
Do not use images with long exposure, nor blending lights burning out colours. We also prefer images with texturized water surface, and not glossy reflections.
Do not use images captured with long exposure.
Avoid images of overly high contrast, saturated colours, and messy compositions. Our brand images should be natural and simplistic.
Do not retouch images mixing between greyscale and colours, nor apply any overly retouched effects.
Avoid using cliché green energy images where everything is too perfect. We should use natural, authentic images.
Avoid using touristified images with superficial effects.
Do not use images with overly adjusted saturation.
Avoid images with overly dramatic contrast.
Whenever possible, we should use authentic images of Volue employees to maintain credibility and a genuine brand identity. If stock images are used, they should align with our visual style, feel natural, and avoid overly staged or artificial looks.
Avoid images with white background; images should hold an edge if placed on white.